Loading Tickets

Secure & Guaranteed Tickets
Shop with confidence! Our 100% Buyer Guarantee ensures your tickets are authentic, delivered on time, and fully refunded if the event is canceled.*
*If your experience doesn’t meet these standards, our money-back guarantee has you covered.
All White Southern Soul Music Festival Altria Theater - Richmond Tickets & Info
Get ready for an unforgettable night of soulful melodies and vibrant energy at the All White Southern Soul Music Festival in Richmond on July 12, 2025. This highly anticipated event promises an immersive experience filled with top-tier Southern Soul artists, including legends like Bobby Rush and regional favorites such as Sir Charles Jones. Attendees will enjoy a spirited atmosphere where music lovers from all backgrounds come together to celebrate the rich traditions of Southern Soul. The festival’s commitment to inclusivity ensures a welcoming environment for everyone, making it a perfect opportunity to connect through shared love of music, dance, and community. Enhance your experience with the festival’s dedicated app, which offers personalized schedules and exclusive updates. Past editions have been known for their innovative performances and vibrant community engagement, including social media challenges during the COVID-19 pandemic that kept fans connected from home. The event also emphasizes sustainability with recycling stations and eco-friendly practices throughout the venue. Don’t miss this chance to create lasting memories at one of Richmond’s most soulful and electrifying concerts of the year.
All White Southern Soul Music Festival Concerts Altria Theater - Richmond
The Altria Theater in Richmond is a historic and culturally significant venue that plays a vital role in the local economy by creating jobs and attracting visitors. Known for its stunning architecture and rich history, this iconic theater has hosted numerous acclaimed Broadway tours and live performances, making it a premier destination for entertainment lovers. The Altria Theater is dedicated to environmental sustainability, implementing initiatives to reduce its ecological footprint, such as energy-efficient lighting and waste reduction programs. Its versatile space features private boxes that offer comfort and exclusivity, and the mezzanine provides premium seating often reserved for VIP guests during special events. For attendees of the All White Southern Soul Music Festival Richmond, the theater offers an unforgettable experience, blending historic charm with modern amenities. Conveniently located downtown, most hotels are within walking distance, and a quick route via 6th Street can help you arrive swiftly. Whether you're here for a night of soulful music or an unforgettable performance, the Altria Theater stands out as a premier venue in Richmond, making it the perfect setting for the All White Southern Soul Music Festival Richmond.
Best Value Tickets
For the most affordable options with good views, the Balcony Center sections (BALC B, C, D, E, F, G, H, I) in Row P offer excellent balance between price and visibility, with prices ranging from $211 to $244. These seats provide a clear view of the stage with minimal obstruction, making them ideal for fans seeking value.
Sweet Spot (Good Availability & Price)
The sections in the Grand Tier (Rows K and L) priced around $278 to $289 (e.g., GRAND TIER B, C, G, H) are considered the sweet spot. They offer elevated views with good proximity to the stage, and the availability of multiple rows ensures flexibility in selection. These seats are perfect for those wanting a balance of quality and cost.
Higher Tier Options (Premium but Not the Best Deals)
Higher-tier options include the Orchestra sections, especially Rows L, R, Z in ORCH A, B, C, D, E, which range from $322 to over $528. Notably, seats in Rows L and R in ORCH sections provide close-up views of performers, but at a higher price point, these are suited for fans seeking premium experience without necessarily being front row.
Premium or Last-Minute Tickets
Premium seats are available in the front Orchestra Rows (such as Rows G, J, V, and Z in ORCH sections), with prices from $173 to over $194. Last-minute tickets (scheduled for delivery by Jul 11-12, 2025) in the Orchestra and Grand Tier sections, especially in Row Z, offer exclusive views from the upper balconies, ideal for those seeking a quick purchase with good vantage points.
Section & View Highlights & Differences
- Balcony Center (BALC B-I): Elevated, less obstructed, seats in Row P; great for overall stage view, priced from $211 to $244.
- Grand Tier (Rows K and L): Slightly elevated, offering a closer and more direct view; priced around $278-$289.
- Orchestra Rows G, J, V, Z: Positioned directly in front or to the sides of the stage, providing the most intimate views; prices from $173 to $194, with Rows G and J offering a more centered perspective.
- Rows in Orchestra (L, R, Z): Higher prices, but better visibility and proximity; Rows L and R are more central, while Z is upper balcony, suitable for those prioritizing view over proximity.
Recommendations
- Choose Balcony Center (BALC B-D) for excellent value with a good elevated view.
- Opt for Grand Tier (Rows K and L) if you desire a balanced experience with close, elevated views.
- For premium experience, select Orchestra Rows G or J, which are closer to the stage and offer a more immersive experience.
- If budget is a concern, the Balcony sections in Rows J, N, and O provide decent views at lower prices, around $139-$157.
- Seats in Rows Z (upper balcony) are more affordable but still offer a solid overview of the stage, ideal for last-minute bookings or budget-conscious fans.
More on All White Southern Soul Music Festival Altria Theater - Richmond
Parking & Directions for All White Southern Soul Music Festival Altria Theater - Richmond
6 N Laurel St, Richmond, VA
23226, US
1. City Hall Parking - 0.4 miles, $10
2. 7th Street Market - 0.5 miles, $12
3. Broad Street Parking Garage - 0.6 miles, $8
4. Richmond Marriott Parking - 0.3 miles, $15
5. Main Street Station - 0.7 miles, $5