Novello Theatre | Mamma Mia! Seating Guide – Best Views & Ticket Deals

Expert Recommendations for the Best Seats at Novello Theatre

Discover the ideal seats for Mamma Mia! at London's intimate Novello Theatre with our detailed breakdown of sections, views, and pricing tiers. Whether you want budget-friendly options, premium experiences, or the perfect balance of value and view, this guide helps you navigate the theatre's unique Edwardian layout.

Best Value Tickets (Under $100)

• Balcony Row E ($54): Budget-friendly option with a steep but clear overhead view of the stage. Best for price-conscious attendees who don't mind being higher up.
• Grand Circle Row H ($87): Mid-rear Grand Circle offers good legroom and a straight-on perspective of the full stage choreography.

Sweet Spot (Best Availability & Price Balance $100-$160)

• Grand Circle Row C ($112): Front of the Grand Circle provides excellent sightlines without obstructions. Closer to the stage than similarly priced Dress Circle Row K.
• Dress Circle Row G ($153): Elevated side view that captures all the ABBA costume details and group dance formations perfectly.
• Stalls Row U ($153): Rear Stalls center—ideal for taking in the full spectacle with good rake (slope) for clear views over heads.

Higher Tier Options (Premium Views $200-$250)

• Dress Circle Row D ($207): Prime central position with a slight downward angle that showcases the full stage picture and lighting design.
• Stalls Row P ($207): Mid-Stalls perfection—close enough to see facial expressions while still appreciating group choreography.

Premium/Last-Minute Splurges ($250+)

• Stalls Row N ($248): Just 14 rows back with direct sightlines to the iconic "Mamma Mia!" disco ball moments.
• Dress Circle Row B ($289): Front-row Dress Circle delivers an immersive experience with actors often performing directly below.

Key View Differences by Section

• Stalls: Best for feeling immersed in the energy (Rows N-U ideal). Avoid very front rows (A-F) as the stage is high.
• Dress Circle: Perfect balance of elevation and proximity (Rows B-G recommended). Center seats capture the full choreography.
• Grand Circle: Steeper angle but excellent value (Rows A-D preferred). Side seats may miss some upstage action.
• Balcony: Most affordable but distant views. Best for enjoying the music and overall spectacle.

Pro Tips for Mamma Mia!

• The Novello's intimate size means even "cheap seats" have decent views compared to larger West End theatres.
• Dress Circle center (Rows B-D) offers the best overall perspective for the show's dynamic group numbers.
• For last-minute deals, check Grand Circle Row C or Stalls Row U—often the best value as showtime approaches.
• Consider side Dress Circle (G/H) if you want to be closer to the actors' entrance/exit paths.

Ready to Dance in the Aisles?

With its ABBA hits and joyful energy, Mamma Mia! shines brightest when you've got seats that match your priorities—whether that's budget, view quality, or premium proximity. Use this guide to find your perfect spot in this beloved West End production.