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Veterans Memorial Field Sports Complex Seating Chart & Seat Views Guide

Your Ultimate Guide to the Best Seats at UW-L's Premier Venue

Veterans Memorial Field Sports Complex at UW-La Crosse is a versatile outdoor venue hosting football, soccer, and track events. Known for its vibrant atmosphere and modern facilities, it offers a range of seating options to suit every fan's needs. Here's how to navigate the seating chart for the best experience.

Seating Chart Overview

  • Main Grandstand (Sections A-C): Central views, close to the 50-yard line. Ideal for football but may have limited shade.
  • East/West Bleachers: Affordable side views, great for soccer. Slightly angled for track events.
  • Track-Side Seating: Front-row access for field events, but sightlines may be obstructed during football.

Best Seats by Event

  • Football: Mid-level in the Main Grandstand (Rows 10-20) for balanced elevation.
  • Soccer: Corner bleachers (Sections D/E) for tactical views of both goals.
  • Track Meets: Higher rows in West Bleachers to oversee the entire oval.

Seat View Tips

Lower rows near the track may have rail obstructions. For unobstructed views, choose rows 5+ in bleachers. VIP sections (behind team benches) offer premium amenities but less shade.

VIP & Accessibility

  • VIP Seating: Includes cushioned chairs and concession access. Book early for playoffs.
  • Accessibility: Designated ADA areas at the top of each section with companion seating.

Budget-Friendly Picks

General admission grass berms (north end) are free or low-cost, perfect for families. Arrive early for sunset events—the west side faces glare.

Veterans Memorial Field Sports Complex At UW-L Parking info and Directions


400 East North Avenue, La Crosse, WI
54601, US


1. UW-L Parking Ramp – 0.3 miles, $2/hour
2. Lot C – 0.2 miles, $1.50/hour
3. Lot D – 0.4 miles, $1.50/hour
4. Street Parking (metered) – 0.1 miles, $1/hour
5. Riverside Park Lot – 0.5 miles, $2/hour